MASS COMMUNICATION THEORY provides a comprehensive, historically-based introduction to mass communication theory. Clearly written with examples, graphics, and other materials to illustrate key theories, the text traces the emergence of two main bodies of mass communication theory?social/behavioral and critical/cultural?and concludes with a discussion of how these two tradition...(展开全部)

斯坦利・巴兰博士同任美国布赖恩特学院传播系主任、教授。主要研究方向为；大众传播的经验主义/定量研究，大众媒介与社会的现实建构，媒介素养技能的形成与发展。主要著作有：《无线电通迅绪论：技术的会聚》，《大众传播绪论：媒介素养和文化》，《电视批评：解读、写作和分析》等。 丹尼斯・戴维斯博士现任美国宾州州立大学传播学院影视和媒介研究系主任、教授。主要教学和研究方向为：大众传播理论、新媒介素养、国际传播、研究方法和政治传播。他与人合作出版了4本关于政治传播、大众传播理论和新闻受众研究的著作，另为多种学术著作撰写了15个章节，并在各种学术会议上发表50多篇论文。 曹书乐，曾任教于北京电影学院电影学系讲师。清华大学外语系、中文系双学士，清华大学新闻与传播学院传播学硕士，现为清华大学新闻与传播学院博士生。主要论文有《新闻集团进入中国媒介市场行为研究》，主要译文有《全...(展开全部)

"McQuail's Mass Communication Theory" has been the benchmark for studying mass communication theory for more than 25 years. It remains the most authoritative and comprehensive introduction to the field and still offers unmatched coverage of the research literature. The Sixth Edition of this bestselling textbook covers everything a student needs to know of mass communication: co...(展开全部)

<A TARGET="_blank" HREF="http:////www.sagepub.co.uk//mcquail5//"><IMG BORDER="0" SRC="IMAGES//companionwebsite.jpg" ALT="A companion website is available for this text" WIDTH="75" HEIGHT="20"><//a> </P> OVER 80,000 COPIES SOLD!</P> </P> The Fifth Edition of this bestselling textbook provides a comprehensive, non-technical introduction to the range of approaches to understa...(展开全部)

戴维·谢弗 (David R. Shaffer) 是美国佐治亚大学心理学教授，佐治亚大学本科生项目主席，毕生发展心理学与社会心理学项目前任主席，在该大学给本科生和研究生教授人类发展课程35年。他发表的多篇研究论文涉及到利他行为、态度与说服、道德发展、性别角色与社会行为、自我表露、社会心理学与法律。他还担任《人格与社会心理学杂志》、《人格与社会学学报》、《人格杂志》的副主编。1990年，他获得佐治亚大学最高教学荣誉奖约西亚·梅格斯(Josiah Meigs)优秀教学奖。

In this major new work, Thompson develops an original account of ideology and relates it to the analysis of culture and mass communication in modern Societies. Thompson offers a concise and critical appraisal of major contributions to the theory of ideology, from Marx and Mannheim, to Horkheimer, Adorno and Habermas. He argues that these thinkers - and social and politi...(展开全部)

In this major new work, Thompson develops an original account of ideology and relates it to the analysis of culture and mass communication in modern Societies. Thompson offers a concise and critical appraisal of major contributions to the theory of ideology, from Marx and Mannheim, to Horkheimer, Adorno and Habermas. He argues that these thinkers - and social and politi...(展开全部)